Ideation sessions grounded in P&L reality, and innovations that preserve or grow your unique competitive advantages are a great place to start.
The experiment design should enable your best people to test their best ideas by giving them complete control while maximizing resource and capital efficiency.
Gain confidential perspectives from industry experts, customer personas, and P&L Leaders to gain a deeper understanding of product-market fit. Refine the experiment design.
Tap the right expertise at the right time to improve the probability of success. Balance the right mix of full-time, part-time, and external resources.
Follow a lean methodology focused on delivering a minimum viable product.