01

Brainstorm Ideas

Ideation sessions grounded in P&L reality, and innovations that preserve or grow your unique competitive advantages are a great place to start.

  • Ideation

  • Stakeholder Buy-in

  • Business Case

  • IP Protection

02

Design Experiment

The experiment design should enable your best people to test their best ideas by giving them complete control while maximizing resource and capital efficiency.

  • Governance Structure

  • Business Model

  • Technical Architecture

  • UX Design

03

Gather Feedback

Gain confidential perspectives from industry experts, customer personas, and P&L Leaders to gain a deeper understanding of product-market fit. Refine the experiment design.

  • Feedback Tools

  • Focus Groups

  • Impact Analysis

  • Risk Mitigation

04

Build Team

Tap the right expertise at the right time to improve the probability of success. Balance the right mix of full-time, part-time, and external resources.

  • Collaborate

  • Virtualize

  • Measure

  • Partner

05

Execute Experiment

Follow a lean methodology focused on delivering a minimum viable product.

  • Build Beta

  • Acquire Users

  • Engage Users

  • Analyze Results

Eureka!